📊 Topic

Consumer Sentiment

2 stories · First covered Feb 22, 2026 · Latest Jun 27
Competes with Leisure Travel Demand
Consumer Sentiment Coverage
Gas Dropped 60 Cents. Your Summer Rates Shouldn't Still Be Stuck in May.

Gas Dropped 60 Cents. Your Summer Rates Shouldn't Still Be Stuck in May.

Consumer sentiment just bounced off a record low, gas prices are down 60 cents from their May peak, and the Iran deal is pushing oil even lower. If your drive-to property is still holding rates based on the doom scenario from six weeks ago, you're pricing for a world that doesn't exist anymore.

Consumer Sentiment at 56.6 Means Your Q2 Leisure RevPAR Model Is Already Wrong

Consumer Sentiment at 56.6 Means Your Q2 Leisure RevPAR Model Is Already Wrong

The Michigan index has been below 60 for two consecutive months while retail spending contracts. The 6-8 week lag on leisure bookings means the damage hits your April pace report... and by then it's too late to adjust.