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Central Reservations System

1 story · First covered Apr 15, 2026 · Latest 6h ago
Central Reservations System Coverage
Marriott's Earnings Are Three Weeks Out. Here's What the Brand Isn't Saying About That $1 Billion Tech Bet.

Marriott's Earnings Are Three Weeks Out. Here's What the Brand Isn't Saying About That $1 Billion Tech Bet.

Marriott just announced its Q1 2026 earnings date, and Wall Street is focused on the EPS beat. But if you're an owner writing checks for PIP compliance and tech mandates, the number that should keep you up at night is the billion dollars they're spending to rebuild the technology stack you'll eventually be required to adopt.