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Celebrity-branded hotel strategy

1 story · First covered Jun 13, 2026 · Latest 4d ago
Celebrity-branded hotel strategy Coverage
Lisa Vanderpump Just Put Her Name on 188 Rooms. Caesars Is Betting You'll Care.

Lisa Vanderpump Just Put Her Name on 188 Rooms. Caesars Is Betting You'll Care.

The Vanderpump Hotel opens on the Strip as Caesars converts The Cromwell into a celebrity-branded boutique casino property. The real question isn't whether the design is beautiful... it's whether a reality TV brand can sustain a $400+ ADR when Vegas visitor numbers are already sliding.