👤 Person

Pierre Morillon

💼 General Manager, Four Seasons Whistler
1 story · First covered Apr 14, 2026 · Latest 2h ago
Pierre Morillon Coverage
CAD $119 Easter Brunch Won't Save Your F&B. But the Strategy Behind It Might.

CAD $119 Easter Brunch Won't Save Your F&B. But the Strategy Behind It Might.

Four Seasons Whistler charged $119 per adult for an Easter brunch and wrapped it in egg hunts, maple taffy, and candle-making workshops. The interesting part isn't the holiday programming... it's the operational model that makes ancillary revenue feel effortless while most hotels can't staff a breakfast buffet past 9 AM.