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Hiren Desai

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1 story · First covered Apr 2, 2026 · Latest 8h ago
Hiren Desai Coverage
Caption by Hyatt Opens in Chattanooga. Third Property for a Brand Still Proving Its Thesis.

Caption by Hyatt Opens in Chattanooga. Third Property for a Brand Still Proving Its Thesis.

Hyatt's lifestyle-meets-select-service experiment just planted its third flag in a secondary Southern market, and the brand promise sounds gorgeous on paper. Whether a 123-key property can actually deliver "curated local connection" with select-service staffing is the question the press release conveniently skips.