IHG Just Opened a 90-Key Holiday Inn Express in Vijayawada. The India Playbook Is the Story.
IHG is trying to triple its India footprint to 400-plus hotels by 2031, and Holiday Inn Express is doing the heavy lifting in markets most Western travelers can't find on a map. The question isn't whether 90 rooms in Vijayawada matter... it's whether the franchise economics survive a market that built 250 hotels in four years and then watched occupancy crater to 50%.