Wall Street quants are using Xenia Hotels' stock as a risk barometer for the entire upper-upscale hotel sector. If you own or operate in that space, here's why you should care about what their models are seeing.
Wells Fargo just dropped Park Hotels' price target to $10 while the stock trades around $10.65, and 13 analysts average only $11.27. When the Street can barely find a reason to own a 26,000-room upper-upscale portfolio, it's time to ask what that says about the segment you're operating in.
A luxury hotel group slaps a QR code on mobile ordering and revenue jumps 54%. Before you rush to replicate it, let's talk about what actually happened here and whether the math works below the luxury tier.
