🌍 Market

Times Square Hotel Market

2 stories · First covered Mar 20, 2026 · Latest Mar 20
Related: IHG 2 voco 2 Marriott International 1 Resort Fees 1 Yield Management 1 Brand Positioning and Boutique Strategy 1 Hotel Development and Zoning 1 Conversion vs. New-Build Model 1 Hotel Operating Costs and Labor 1 Voco Times Square 1 brand identity 1
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Times Square Hotel Market Coverage
IHG Planted a Voco Flag in Times Square. Now Comes the Hard Part.
Brands Primary
Mar 20

IHG Planted a Voco Flag in Times Square. Now Comes the Hard Part.

A 419-key new-build in the most competitive hotel corridor in America sounds like a headline. But when your brand is still defining itself for U.S. operators and your rooms are showing up online at $106 a night, the real story isn't the opening... it's the math underneath it.

EV
Elena Voss 4 min read · Mar 20
IHG Just Planted a 419-Room Flag in Times Square. Let's Talk About What That Actually Costs.
Brands Primary
Mar 20

IHG Just Planted a 419-Room Flag in Times Square. Let's Talk About What That Actually Costs.

A $120 million new-build voco in the most expensive zip code in hospitality sounds like a headline. The real story is whether the brand promise can survive a Tuesday night at 48th and Seventh.

EV
Elena Voss 4 min read · Mar 20