Hyatt's first Hyatt Place in South Korea opens in Pangyo, the tech corridor where Marriott's Courtyard is already crushing it at 90% occupancy. The question isn't whether the market can support another 204 keys... it's whether the brand promise survives a market that already knows what "select-service" looks like when it's done right.
Nearly half of APAC travelers now use AI for end-to-end trip planning, and ChatGPT is already driving more booking page visits than traditional search. The hotels that can't get found by an AI assistant aren't losing a marketing channel... they're becoming invisible.
JHR posted ¥14,185 RevPAR in January, essentially unchanged year-on-year. But occupancy climbed 1.9 points while ADR dropped 2.3%. That's not stability. That's a trade.
Everyone's debating global tourism policy. Nobody's talking about what happens when a housekeeper sees a guest's flag and smiles because she means it.
