Primm Valley Casino closed for a transition between operators and missed its own reopening date, leaving a border town and 300-plus employees in limbo. If you've ever managed a property through an ownership change, you already know the part nobody's talking about.
Affinity Gaming is walking away from Primm, Nevada with $500M in debt and 344 employees about to lose their jobs and their homes. The family that built this town 40 years ago just got the land back for free... and the clock is ticking on whether anyone can keep the lights on.
Affinity Interactive is shutting down the last casino resort in Primm, Nevada on July 4th, ending a market that sold for $400 million less than 20 years ago. The death wasn't sudden... it was a decade of pretending repositioning could replace relevance.
