Accor posted €2.76 billion in H1 revenue and a 6.5% EBITDA gain, but the 240-basis-point RevPAR drag from the Middle East reveals how much geographic concentration risk still lives inside "diversified" portfolios.
Accor's new partnership with Uber lets loyalty members earn hotel points on rides and food delivery across seven countries. The question brand-side veterans should be asking isn't whether members will link their accounts... it's who's actually paying for those points when they get redeemed at your property.
Nikki Beach just announced a 100-suite, 50-villa integrated resort in Marrakech with a 2028 opening, and the concept reads like a lifestyle brand's dream pitch. Whether it survives contact with reality depends on questions the press release very carefully didn't answer.
