Barcelona's phaseout of every licensed tourist apartment by November 2028 isn't just a housing story. It's the clearest signal yet that entire cities are redesigning the competitive landscape between hotels and short-term rentals, and the technology implications for operators everywhere are bigger than the headlines suggest.
Hyatt just opened its sixth European Andaz in one of the continent's hottest luxury markets, and the renderings are gorgeous. But 170 keys in Lisbon's Baixa at $350+ a night is a very specific bet on a very specific guest... and I have questions about whether the "locally attuned" brand promise can actually be delivered at property level.
IHG's luxury signing spree sounds impressive until you map 97 deals across a portfolio that's added four lifestyle brands in five years.
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