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RateGain Wants to Certify Your Marketing Team on AI. The Certification Isn't the Product. When Your Kitchen Runs Out of Gas, the Brand Promise Goes With It 24 Keys on a Lake. A Summer Membership Club. This Is Either Genius or a Beautiful Mess. CAD $119 Easter Brunch Won't Save Your F&B. But the Strategy Behind It Might. $500 a Night Is "Affordable" in Aspen. That Tells You Everything About Luxury Hospitality Right Now. NYC Kept Airbnb Locked Out for the World Cup. Hotel Operators, This Is Your Window. Pechanga Is Giving Away a $2 Million House. That's Not Generosity. That's Customer Acquisition Math. RateGain Wants to Certify Your Marketing Team on AI. The Certification Isn't the Product. When Your Kitchen Runs Out of Gas, the Brand Promise Goes With It 24 Keys on a Lake. A Summer Membership Club. This Is Either Genius or a Beautiful Mess. CAD $119 Easter Brunch Won't Save Your F&B. But the Strategy Behind It Might. $500 a Night Is "Affordable" in Aspen. That Tells You Everything About Luxury Hospitality Right Now. NYC Kept Airbnb Locked Out for the World Cup. Hotel Operators, This Is Your Window. Pechanga Is Giving Away a $2 Million House. That's Not Generosity. That's Customer Acquisition Math.

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Lake Martin

1 story · First covered Apr 14, 2026 · Latest 3h ago

Lake Martin Coverage

24 Keys on a Lake. A Summer Membership Club. This Is Either Genius or a Beautiful Mess.

Operations Primary

3h ago

24 Keys on a Lake. A Summer Membership Club. This Is Either Genius or a Beautiful Mess.

A developer just turned a shuttered Lake Martin resort into a hybrid boutique hotel and seasonal membership club, selling families an entire summer in a dedicated room instead of a second home. The model is fascinating... and it has about four ways to go sideways that nobody's talking about.

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Mike Storm 3 min read · 3h ago