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Frisco, Texas hotel market

1 story · First covered Jul 5, 2026 · Latest 1h ago
Competes with Universal Kids Resort
Frisco, Texas hotel market Coverage
Universal Just Built a $550M Theme Park in Frisco. Every Hotel Within 30 Miles Should Be Paying Attention.

Universal Just Built a $550M Theme Park in Frisco. Every Hotel Within 30 Miles Should Be Paying Attention.

Universal Kids Resort opened this week with 300 hotel rooms and a target demo of families with kids under eight. If you're running a hotel in the DFW sprawl, the demand wave is real... but so is the new comp set you didn't have last month.