Hyatt's Essentials Push Is a Loyalty Play Wearing a Growth Story's Clothes
Hyatt signed 70 Hyatt Studios deals and 20-plus Hyatt Select deals in barely a year, with 65% of new U.S. signings coming from its three youngest brands. That's impressive pipeline math... until you ask what happens to the owner in a tertiary market when the loyalty contribution doesn't match the franchise sales deck.