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82% of Hotels Plan to Accelerate AI. Most Can't Tell You What Their Current Tools Actually Do. Citi Just Cut Hotel Points Transfers by Up to 50%. Owners Should Care More Than They Think. Disney Just Told Off-Site Guests to Find Their Own Ride. Every Resort Town Should Be Watching. Wyndham's Q1 Call Is April 30. Here's What the Franchise Owners in the Room Already Know. Every Brand Is a Wellness Brand Now. Most of Them Are Lying. Accor's Ennismore IPO Filing Is a 525-Page Confession About Where the Money Actually Lives SVC Insiders Bought $50M in Stock at $1.20. The Shares Were $7 a Year Ago. 82% of Hotels Plan to Accelerate AI. Most Can't Tell You What Their Current Tools Actually Do. Citi Just Cut Hotel Points Transfers by Up to 50%. Owners Should Care More Than They Think. Disney Just Told Off-Site Guests to Find Their Own Ride. Every Resort Town Should Be Watching. Wyndham's Q1 Call Is April 30. Here's What the Franchise Owners in the Room Already Know. Every Brand Is a Wellness Brand Now. Most of Them Are Lying. Accor's Ennismore IPO Filing Is a 525-Page Confession About Where the Money Actually Lives SVC Insiders Bought $50M in Stock at $1.20. The Shares Were $7 a Year Ago.

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Whitbread

📍 London

1 story · First covered Feb 28, 2026 · Latest Feb 28

Works at Asset-heavy ownership

Whitbread Coverage

The "Own Your Hotels" Crowd Is Back. Here's What They're Not Telling You.

Brands Primary

Feb 28

The "Own Your Hotels" Crowd Is Back. Here's What They're Not Telling You.

A panel of European hotel executives just made the case that owning your real estate beats the asset-light model. They're not wrong about the control. They're dangerously incomplete about the risk.

EV

Elena Voss 3 min read · Feb 28