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82% of Hotels Plan to Accelerate AI. Most Can't Tell You What Their Current Tools Actually Do. Citi Just Cut Hotel Points Transfers by Up to 50%. Owners Should Care More Than They Think. Disney Just Told Off-Site Guests to Find Their Own Ride. Every Resort Town Should Be Watching. Wyndham's Q1 Call Is April 30. Here's What the Franchise Owners in the Room Already Know. Every Brand Is a Wellness Brand Now. Most of Them Are Lying. Accor's Ennismore IPO Filing Is a 525-Page Confession About Where the Money Actually Lives SVC Insiders Bought $50M in Stock at $1.20. The Shares Were $7 a Year Ago. 82% of Hotels Plan to Accelerate AI. Most Can't Tell You What Their Current Tools Actually Do. Citi Just Cut Hotel Points Transfers by Up to 50%. Owners Should Care More Than They Think. Disney Just Told Off-Site Guests to Find Their Own Ride. Every Resort Town Should Be Watching. Wyndham's Q1 Call Is April 30. Here's What the Franchise Owners in the Room Already Know. Every Brand Is a Wellness Brand Now. Most of Them Are Lying. Accor's Ennismore IPO Filing Is a 525-Page Confession About Where the Money Actually Lives SVC Insiders Bought $50M in Stock at $1.20. The Shares Were $7 a Year Ago.

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The Points Guy

1 story · First covered Feb 27, 2026 · Latest Feb 27

Competes with Hilton Honors

The Points Guy Coverage

Hilton's Loyalty Math Just Changed. Most Owners Haven't Done the New Numbers Yet.

Brands

Feb 27

Hilton's Loyalty Math Just Changed. Most Owners Haven't Done the New Numbers Yet.

A travel blogger just squeezed 1.3 cents per point out of Hilton Honors... more than double the standard valuation. That's great for the guest. Now let's talk about what Hilton's 2026 loyalty overhaul actually costs the person who owns the building.

EV

Elena Voss 3 min read · Feb 27