55 Keys in Africa's Tallest Tower. Hilton's Luxury Bet in Morocco Is Smaller Than You Think.
Hilton just planted the Waldorf Astoria flag in Morocco with a 55-room hotel inside the country's tallest building, and the press release is all champagne and Alain Ducasse. The question nobody's asking is whether a micro-luxury play in a market targeting 26 million visitors by 2030 is a brand strategy or a trophy case.