Citi is slashing ThankYou Points transfer rates to Choice Privileges and Preferred Hotels by up to 50%, effective April 19. If you think this is just a credit card story, you're not paying attention to what's happening to the loyalty pipeline that feeds your front desk.
Citi ThankYou's devaluation of transfers to Choice Privileges and I Prefer isn't just a credit card story... it's a brand distribution story, and the owners relying on loyalty contribution to justify their franchise fees are about to feel it in a place the FDD never warned them about.
📡
Get the Briefing Every Morning at 6AM
Join hotel operators, owners, and investors who start their day with InnBrief.
Free forever. Unsubscribe anytime. No spam — just signal.