🏢 Company

Peachtree Group

📍 Atlanta
2 stories · First covered Mar 4, 2026 · Latest 3d ago
Peachtree Group Coverage
Huntsville Is Adding 154 More Keys. The Occupancy Dip Already Started.

Huntsville Is Adding 154 More Keys. The Occupancy Dip Already Started.

A New York developer just broke ground on a 154-key AC Hotel in Huntsville's Research Park corridor, betting $32M that defense spending and aerospace jobs will fill the rooms. The market's occupancy already dropped 5% last year from new supply alone... and six more hotels are under construction.

The 2029 Recovery Timeline Is a Repricing of Risk. Here's What It Actually Costs You.

The 2029 Recovery Timeline Is a Repricing of Risk. Here's What It Actually Costs You.

When the industry's most active private credit deployer says hotel equity won't fully recover until 2029, that's not pessimism. That's a cap rate assumption you need to run through your own model.