🏢 Company

L'Officiel

1 story · First covered Apr 1, 2026 · Latest 2h ago
L'Officiel Coverage

$457K Per Key in Tribeca. Then They Dropped the Hilton Flag.

A French-headquartered media conglomerate just paid $69 million for a 151-room Hilton Garden Inn in lower Manhattan, then immediately deflagged it to build something called an "Art Newspaper House." The per-key price is defensible, but the exit from a major flag in a market where loyalty contribution actually matters deserves a closer look.