Starwood is a major hotel company with significant historical importance to the global hospitality industry. The company operated numerous hotel brands and properties across multiple market segments before its acquisition by Marriott International in 2016 for approximately $13.6 billion. This merger created the world's largest hotel company by number of rooms.
Starwood's portfolio included premium brands such as The Luxury Collection, W Hotels, St. Regis, and Westin, along with mid-scale properties under the Sheraton and Four Points banners. The company's extensive real estate holdings and brand architecture made it a dominant player in both luxury and upper-midscale segments. Following the Marriott acquisition, Starwood's brands were integrated into Marriott's broader portfolio, though many properties continue operating under their original Starwood brand names.
For hotel operators and investors, Starwood remains relevant as a case study in large-scale hospitality consolidation and brand integration strategies. Understanding Starwood's market positioning and brand performance prior to acquisition provides context for current competitive dynamics in the hotel industry.
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