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Nikki Beach Is Betting on Marrakech. The Brand Promise Is Bigger Than the Building. Airbnb Is Paying People $750 to Compete With You During the World Cup Hyatt's Unbound Collection Turns 10. Four New Properties. Same Old Question for Owners. Hilton Just Promised 125 Hotels in India With One Partner. The Promise Is the Easy Part. Apple Hospitality's 8% Yield Looks Generous. The Payout Ratio Says Check Again. IHG Is Spending $950M to Shrink Itself. The Brands Should Be Nervous. MGM Just Let Its Biggest Shareholder Buy More Stock. Then Capped Their Vote. Think About That. Nikki Beach Is Betting on Marrakech. The Brand Promise Is Bigger Than the Building. Airbnb Is Paying People $750 to Compete With You During the World Cup Hyatt's Unbound Collection Turns 10. Four New Properties. Same Old Question for Owners. Hilton Just Promised 125 Hotels in India With One Partner. The Promise Is the Easy Part. Apple Hospitality's 8% Yield Looks Generous. The Payout Ratio Says Check Again. IHG Is Spending $950M to Shrink Itself. The Brands Should Be Nervous. MGM Just Let Its Biggest Shareholder Buy More Stock. Then Capped Their Vote. Think About That.

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revenue attribution

1 story · First covered Mar 24, 2026 · Latest Mar 24

revenue attribution Coverage

Marriott Is Spending Your Loyalty Dollars on Junior Hockey. Here's What That Actually Buys You.

Brands Primary

Mar 24

Marriott Is Spending Your Loyalty Dollars on Junior Hockey. Here's What That Actually Buys You.

Delta Hotels by Marriott is now the official premium hotel sponsor of the Canadian Hockey League, with properties in over 70% of CHL markets. The real question isn't whether hockey fans book hotel rooms... it's whether this kind of brand spend moves the needle for the owners funding it.

MS

Mike Storm 3 min read · Mar 24